They track users who click their ads and measure how many of them made a purchase within a certain period of time, called conversion window. It works particularly good for SEM campaigns. We believe ...

With all of today's technological advancements in accurate conversion tracking, how are you tackling the question of how to assign credit based on the multiple influences on your conversion activity?

Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. The one aspect about history is that technology will always change, ...

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven ...

Partnerize is launching VantagePoint, a verifiable and independent attribution solution for the new era of AI-driven commerce. According to the company, with the rapid rise of AI-driven search ...

(MENAFN- EIN Presswire) EINPresswire/ -- Today at PI LIVE London, Partnerize announced the launch of VantagePointTM, the industry's first verifiable and independent attribution solution for the new ...

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google ...

The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a ...