Selling can be challenging. But it is a mistake to think that the way to improve your closing ratio is to dump so much information on a listener that the person feels obligated to do business with you ...

A thorough marketing plan consists of both informative and persuasive promotions. Knowing when and how to use informative or persuasive promotional activities is key to creating marketing strategies ...

Informative advertising seeks a presentation of product facts in a formal manner, including presenting findings from independent studies and safety assessments, to attract customers and sell a product ...

Welcome to your column on public speaking. Last week, we started the discussion on persuasive speech. We defined persuasion as “the art of gaining fair and favourable consideration for our points of ...