TikTok loves cleaning content, and one product in particular is The Pink Stuff, a cleaning paste from the UK’s Star Brands that has garnered over 400 million views and rising. The Pink Stuff is ...

I’m not usually that dramatic when I discuss cleaning products, but maybe I am now that I’ve divided my cleaning knowledge into my BTPS and ATPS eras — Before The Pink Stuff and After The Pink Stuff.

I’m always on the hunt for kitchen cleaning products that make life easier. For years, my cleaning arsenal has included Grove Co.’s eco-friendly solutions. But when it comes to really grimy areas like ...

The Pink Stuff, an abrasive cleaning paste, is everywhere these days. It was launched into popularity by TikTok and Instagram, where videos show creators using The Pink Stuff to scrub and scour grime ...

BAY SHORE, N.Y.--(BUSINESS WIRE)--The Pink Stuff The Miracle Cleaning Paste, the TikTok-famous powerhouse for tackling stubborn stains and grime without harsh chemicals, has been named a winner of the ...

We’re living in a #CleanTok world where, with the right marketing, cleaning products are now celebrities. Need evidence? Giving off serious Barbiecore energy, The Pink Stuff, promised to smell like ...

The Pink Stuff, a home cleaning paste, went from total obscurity to viral sensation — and Walmart staple — thanks to one “cleanfluencer” and her legion of fans. By David Segal In 2018, The Pink Stuff ...