“I Have a Strategy No You Don’t — The Illustrated Guide to Strategy” by Howell J. Malham, Jr. (Jossey-Bass, $22.95). Strategy remains one of the most misused and misunderstood words in business. Most ...

Opinions expressed by Entrepreneur contributors are their own. Marketing guru Seth Godin addressed alignment in a piece about iTunes falling over its own words and intentions. After reading it, I did ...

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks; they ...

Leading tech companies embed their competitive edge in digital products, setting the stage for success from the start. However, traditional financial firms face a challenge here, especially when ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Anthony Deighton is chief product officer at Tamr. He has over 20 years of experience building and scaling enterprise software companies. When you ask most organizations what their most valuable asset ...