Psympl(R), a psychographic intelligence platform purpose-built for financial services, today released a new executive whitepaper, The $124 Trillion Great Wealth Transfer: Psychographics Are the Key to ...

On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...

CHICAGO--(BUSINESS WIRE)--Numerator, a leading provider of omnichannel insight across what, why and how consumers buy, has launched Psychographic and Media Consumption data as part of its Numerator ...

Psychographics is a powerful tool for B2B marketers to understand their target audience and create more effective marketing campaigns. It involves studying the attitudes, values, interests, and ...

ELMHURST, Ill.--(BUSINESS WIRE)--PatientBond has completed analysis of its fifth national market research study of healthcare consumers, regarding their attitudes, behaviors and media preferences.

Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...