In the United States—and much of the world—we are suffering from a crisis of purpose. Research by Larissa Rainey in 2014 found that up to 91 percent of people experience purpose anxiety, a frustrating ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. We’ve all heard about how important purpose is to both ...

In Activate Brand Purpose, Scott Goodson and Chip Walker expose flaws in the prevailing thinking around purpose, and provide a new, deeply researched foundation and approach. It’s essential reading ...

If management is not being authentic and true to the purpose, it runs the risk of a boomerang effect: generating hypocrisy, disengagement, and cynicism amongst company members. Company leaders at all ...

It’s important to have a purpose. I have seen lives filled with loneliness and despair when no specific purpose has been embraced. On the other hand, I have seen drastic improvements in psychological ...