Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

Among all the serious marketing strategies, social marketing is the one that attracts us the most. Now a days, the word social quickly prompt few words to our mind, i.e. Facebook, Twitter, YouTube, ...

The QR code strategy for BFCM conversions Every November, retailers flood channels with bigger banners, bolder discounts, and heavier ad spend. The strategy draws crowds, but conversions? That’s where ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

The business sector can unleash new prospects and improve revenues as the year 2020 is distinguished by most tech experts’ resuscitation of QR code usage. However, as more businesses utilize QR codes, ...

QR Codes have not fulfilled their promise to connect brands with large audiences, according to a new eMarketer report that states "one and done users do not create a mass audience." eMarketer ...

Every November, retailers flood channels with bigger banners, bolder discounts, and heavier ad spend. The strategy draws crowds, but conversions? That’s where most campaigns stall. If anyone has ever ...