Elite interviewing is a specialised branch of qualitative research that focuses on engaging individuals who wield significant influence, possess specialised expertise, or hold critical decision-making ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Learn how to select the best research methodology for your PhD, including qualitative, quantitative, and mixed methods. Covers data collection, analysis, and ethical considerations. One of the most ...

If you are a UB doctoral student (UB master's students may seek permission to enroll) looking for advanced training in qualitative methods or looking to apply research skills to address specific ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Vol. 40, No. 3 (153), Special Issue: Methods of Innovation Research: Qualitative, Quantitative and Mixed Methods Approaches (2015), pp. 233-257 (25 pages) The term "innovation" has become commonplace.

Achieve a deeper understanding of human experiences by deploying the creative practices in research. Here’s how ...

The Computational Social Science Meets Qualitative Research workshop took place at The London School of Economics and Political Science (LSE) on Thursday 13 and Friday 14 November 2025. Convened by Dr ...

Business owners faced with tough decisions can use one or both of two general approaches to problem solving. The qualitative approach draws on a manager's experience and expertise, which together hone ...