Although buzzwords like "personalization at scale" dominate the business-to-business industry conversation, there lies a proven advantage that, for some reason, often goes unnoticed in go-to-market ...

Relationship marketing is all about genuinely caring for your customers without obsessing over sales. When you improve customer experience by one point, you can boost revenue tenfold. And it all ...

We all know the impact of bad customer relationships – poor customer conversion rates, missed revenue targets and declining profitability. In Skout’s new report, you’ll find out more about why ...

The allure of AI in sales is obvious—efficiency. However, the CEO at My B2B Network warns that efficiency without empathy is leading to record-high unsubscribe rates and ignored emails.