Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. Granted, both retention of current customers and acquisition of ...
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First timers vs. repeat customers: Differences in engagement, experience, and value co creation
I remember vividly my first visit to Cape Coast Castle some years ago. Standing in front of that imposing structure, with its whitewashed walls gleaming against the Atlantic backdrop, I felt a mixture ...
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