– Repeat customers make multiple purchases from a business over time. – They are essential for sustainable business growth as they tend to spend more and are less expensive to retain than acquiring ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective customer engagement. On today’s episode of CBT Now, David Kain, president of Kain ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Hampton Roads businesses looking to brush up on their marketing skills can benefit from Old Dominion University’s Loyalty Science Lab. The research lab in ODU’s Constant Hall in Norfolk is dedicated ...

In the dynamic world of restaurant ownership, leveraging technology is pivotal to fostering customer loyalty and driving repeat business. Here are five effective strategies using advanced POS ...