Since launching in 2021, Walmart Connect's revenues have soared, earning $4.4 billion in 2024 (a 27 percent increase from the ...

Retail media’s global advertising revenue is forecast to exceed television revenue by 2028, accounting for 15.4% of total ad revenue. As more people turned to digital channels for shopping during the ...

Microsoft Advertising is getting more serious about retail media. Microsoft has had a retail advertising business since 2019 when it bought PromoteIQ, a retail data-sharing company for serving ads and ...

This year, the advertising industry thought tariff announcements could affect advertising growth. But they weren’t as much of a gamechanger as initially thought, at least according to WPP Media, which ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The Covid-19 pandemic turned the entire retail industry on its head ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with its in-house advertising program on Thursday with the acquisition of Polymorph Labs, a San ...

Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and ...

Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed to “unlock the combined value of retail media and TV.” The offering brings ...

Retail media will make $130 billion globally by 2025, according to a new Morgan Stanley report. Adtech firms that help retailers build retail media businesses will grab $26 billion from that market.