Shoppers have high expectations when it comes to in-store experiences. And experts say the “power of in-store fulfillment” is real, incentivizing shoppers to return again and again. “Customers want ...
That’s layout confusion in action: when a store’s physical design disrupts, rather than supports, a shopper’s path to ...
In the battle between brick-and-mortar versus e-commerce, physical stores have been fighting an uphill battle. The conventional retail model—where stores purchase inventory, display it and then sell ...