A main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product in the most contextual ...
Editor's note: The following is a guest post from Melinda Krueger, Salesforce's associate principal of strategic services. How are retailers employing digital messaging like email, push and SMS? For ...
Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...
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