CoverGirl previously had an SMS program with similar goals but missed the mark without clear calls-to-action. The new Beauty Buys program includes a Facebook app that has been optimized for mobile ...

Cutting-edge retailers are incorporating mobile elements into their loyalty programs to better engage with connected consumers. Tapping into this trend, Julep, an online-only cosmetic company, ...

AutoHook, powered by Urban Science, announced Monday that it has integrated direct SMS text-message delivery into its incentive redemption process to help dealers reach engaged customers on a faster ...

Walmart and EA Games are offering a unique promotion for the new Madden Football Game for Xbox via SMS and a phone’s camera. If consumers buy the new game along with one more participating product, ...