Cutting-edge retailers are incorporating mobile elements into their loyalty programs to better engage with connected consumers. Tapping into this trend, Julep, an online-only cosmetic company, ...

CoverGirl previously had an SMS program with similar goals but missed the mark without clear calls-to-action. The new Beauty Buys program includes a Facebook app that has been optimized for mobile ...

AutoHook, powered by Urban Science, announced Monday that it has integrated direct SMS text-message delivery into its incentive redemption process to help dealers reach engaged customers on a faster ...

Walmart and EA Games are offering a unique promotion for the new Madden Football Game for Xbox via SMS and a phone’s camera. If consumers buy the new game along with one more participating product, ...

As some frustrated marketers continue to see their traditional paper coupon redemption rates drop, others are discovering viable and successful alternatives. While some marketers continue to wrestle ...