The customer service function is now a vital element of your business model. Customer service reps handle customer questions and complaints but they also cross sell products. It is now common to ...

In my previous blog post I examined the Indian concept seva, often translated as "selfless service." I spent much of that post exploring whether it is actually possible to do service (or do anything ...

Marketing a service differs from promoting a tangible product because consumers often need to be educated about a service. Service marketing often requires more explanation as to why the customer ...