Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. LinkedIn has come a long way since it launched in 2003 as an ...

Building and maintaining my personal brand is an important part of my job. But it's becoming important in so many professions, way beyond the realms of influencers, entrepreneurs, and thought leaders.

Have you decided to use tiktok to promote your business in this digital world? Do you need clarification about the two types of accounts that tiktok offers? How can you choose between a Tiktok ...