Worldwide, new research suggests that industries and brands are leaving nearly $50 billion on the table for failing the simplicity test with consumers. That's according to the latest Global Brand ...
Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...
Compiled by strategic brand consultancy Siegel+Gale, the report evaluates the state, significance and impact of simplicity on brands, with this year’s research exploring the relationship between ...
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