It is unclear if we live in a particularly smart era, but we clearly live in a particularly "smart" era. That is, the usage of the word "smart" is far more common than ever before. We are told that a ...
TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad ...
The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value. TikTok announced a new campaign type for brands to further enhance ...
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