It is unclear if we live in a particularly smart era, but we clearly live in a particularly "smart" era. That is, the usage of the word "smart" is far more common than ever before. We are told that a ...

TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad ...

AI is changing what it means to be smart. Shelley Zalis explores why human judgment, wisdom, and leadership matter more than ever in the age of AI.

The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value. TikTok announced a new campaign type for brands to further enhance ...