A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

A social mission drives your organization beyond making a profit as it allows you to have a bigger purpose, which provides better connection points for customers. I believe it's a necessary addition ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...