Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

Examples of slogans rejected for registration are 'Escape from the ordinary', which the Ninth Circuit found to be descriptive of extraordinary clothing, and 'Guaranteed starting' which was found to be ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...