The SMX League TM appoints ALT Sports Data, Inc., the San Diego-based leader in trading and consumer data for action, alternative and emerging sports, as the official data distribution partner to ...

ALT Sports Data gathers data on niche sports so sportsbooks can create bets. The company, which works with leagues like Formula 1, just raised $5 million in seed funding. Its CMO broke down the ...

On this week’s Sports Media Podcast, SportRadar VP Brian Josephs breaks down how the company became MLB’s exclusive official data provider, powering everything from ultra‑low‑latency live data to ...

Genius Sports Limited (NYSE:GENI) announced on Monday that the company expanded its long-term partnership with Hard Rock Bet Sportsbook to power the platform with its market-leading official data, ...

TOKYO and BASINGSTOKE, U.K.—Sony has acquired KinaTrax, a provider of markerless motion-capture technology for sports that collects in-game biomechanical performance data on athletes. Financial terms ...

Strategic Partnership to Deliver Innovative Golf Betting Products in the U.S. Market PHILADELPHIA--(BUSINESS WIRE)--SportsContentCo LLC (SCC), a leading provider of sports content and data solutions, ...

RCD Espanyol’s rise to La Liga mid-table stability under Velocity Sports Partners blends data-driven recruitment, academy ...

Sports data and technology company Genius Sports has acquired fan data firm Sports Innovation Lab, the two sides announced on Thursday, building on Genius’ 2024 launch of an omnichannel marketing ...

Being a die-hard Houston sports fan has become ingrained in the city’s culture, with each person knowing the ins and outs of their respective team. In fact, this is to the point that a truly loyal fan ...

Sportradar announced the launch of Playradar, a dedicated brand delivering a fully-integrated ecosystem of cross-vertical ...

Students test skill, analytics and luck in mock sportsbook during Sweet Sixteen.