Using The Water Dragon and Reunion as case studies, this paper applies Serafini’s multimodal text analysis framework to compare the Chinese and English covers from three perspectives: perception, ...

Is BookTok to blame?

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...