As we all know, writing a great cover letter that will get a hiring manager’s attention is no small feat. The best cover letters are customized for each and every unique job and company. This can be ...

You may remember those kids in grade school who struggled to "get it." The concept of paragraphing seemed to elude them, so their words spilled out on paper in a haphazard frenzy. Their work became ...

Ok, so no puppies were harmed in the writing of this article… But this one line illustrates that even the shortest copy can immediately capture your audience’s interest (and keep them reading). In ...