Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Sure, Target may offer sales this holiday season, but it also hopes to win over customers by spreading good cheer. The box store chain has unveiled a new guest engagement program called the “10-4” ...

Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily.