This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

Are non-technical product managers going to quickly become irrelevant? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique ...

Technology brands, especially those that offer highly specialized, complex products and services like SaaS, security or data management, fight an uphill battle in marketing and selling. Across all ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Daria Gonzalez ...

During my time working in the blockchain and cryptocurrency industry, I have had to work through the obstacles of marketing a product that is not deeply understood by many. It’s not difficult to find ...

To succeed in sales, salespeople must typically possess thorough knowledge of their product. Technical salespeople, however, must know not only everything about their product, but also how to explain ...

Any software or technical product requires an accessible and understandable guide for its users, be it tutorials detailing the step-by-step process to use that product or documentation explaining its ...