Over the past decade, I’ve reviewed hundreds of CVs, conducted countless interviews, and led numerous technical tests for SEO candidates. Along the way, I’ve met many exceptional professionals – but I ...

For years, SEO strategy was ruled by keywords. Marketers, creators and businesses scrambled to rank for “best shoes,” “cheap insurance,” or “marketing tips,” hoping sheer volume would drive traffic.

Look, I get it. Every time a new search technology appears, we try to map it to what we already know. I’ve been doing SEO for years. I know how Google works – or at least I thought I did. Then I ...

Master business analyst interviews with key questions and expert insights to showcase your skills and secure your ideal job. Prepare with confidence and succeed.