But, luckily for today’s entrepreneurs, the ever-evolving business landscape means that successfully scaling a brand doesn’t have to begin in traditional retail. In fact, many of my favorite food and ...

In 2025, the biggest ecommerce opportunity won’t come from optimizing existing channels — it’ll come from tapping into the $285B alcohol market through an emerging “4th Tier” of distribution. This ...

While the recent meltdown of the dot-com sector has raised concerns about Internet business models in general, there is little doubt that "channel power"--the use of electronic distribution ...

Analyst Insight: The consumer products industry is exploring new distribution models, including direct-to-customer (DTC) shipments from manufacturing facilities to customer warehouses. Traditionally, ...

This used to be a simple enough task. Businesses would advertise via the trade press, they would set up their stall at the appropriate industry fairs and manually contact potential clients via ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Software as a Service or on-demand software is becoming more popular with many different types of applications. In addition to the many CRM applications available on-demand, like Salesforce.com or ...

There are many alternative channels available -- it's just a matter of determining what would work best for you and your business. If you're an entrepreneur with a product-based business, you've ...