Has the catalog made a comeback? That’s the question asked by the Harvard Business Review in its February issue—and its answer is yes, it has. And indeed, while some rue the effect on the world’s ...
There’s no question: Travel and leisure are hurting And no question: Short of all-out mobilization, some — but not all — the travel catalogs will survive. Which ones? Copy now plays a major role, ...
[Catalog Age] On the heels of last year’s launch of Boston Proper Sport, the cataloger will mail 2.5 million copies of a 76-page travel apparel catalog in March, said resident/CEO Michael Tiernan. The ...
Joanne Cantoni of Farmington Hills gets angry at what she sees as deceptive prices in travel brochures. “A company quotes a price in its 10-color, high-end catalog of, say, ‘all-inclusive 13 days to ...