Whether your event management is focused on conferences and trade shows, music and sporting events, or anything else, all events have something in common; a drive to engage and entertain their ...

Cvent believes the golden age of events has arrived. But it didn't come easily. This exciting new era arrived thanks to a confluence of game-changing events that rocked the marketing world forever, ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

In our digitally driven world, the human element of your brand can easily get lost. Which is why events can do wonders for your sales—because nothing can replace the rapport built by meeting ...

The event marketing landscape is continuously evolving, driven by technological advancements and changing consumer demands. 2024 promises to be a big year for event marketers, full of potential to ...

The next generation of events is here—the result of a seismic shift in the industry and two years of digital acceleration during the global pandemic. With the template reset, opportunities abound for ...

Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent. The report was ...