The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Packaging is no longer about wrapping products nicely. Your product packaging helps you enhance the brand’s visibility.

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

This week at Inspiration Station, we look at some of the best packaging design in the world originating from Asia-Pacific. The 14th annual Pentawards, the world’s leading awards for packaging design, ...

A tour of unique packaging design for food products found in Paris. The creator showcases various brands and creative package ...

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

Also contributing to this entry were Booz & Company senior executive advisors Shaun Holliday and Marc Robinson. In a previous blog post, we explained why sustainable consumer product introductions are ...