You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

Pricing is one of those decisions founders tell themselves they will fix later. After traction. After product market fit.

As TrumpRx introduces new drug pricing strategies, stakeholders should assess the potential changes to Medicaid rebate structures, the risk of increased costs for employers, and the shift toward value ...

Initiating Vestis Corporation with a Buy rating and $9.10 fair value, driven by the new CEO's value-based pricing and cost optimization strategy. Despite recent revenue declines and customer losses, I ...