If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Google has now re-branded Urchin to Google Analytics presenting users with better ways to “understand and influence visitor behavior and generate a higher ROI on marketing initiatives”. Yes folks!

Two new goal types allow you to measure user engagement and branding success on your website with the option to set thresholds for time on site and pages per visit. Furthermore, you can now define up ...

Google is taking the growing but relatively obscure Web analytics industry by storm. A year ago, the search giant acquired Urchin, a San Diego-based Web analytics company. Google then started giving ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

Google is offering a way for web users to opt out of being tracked around the web by its popular Google Analytics tool used by publishers to track traffic and trends on their websites. Publishers like ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...