This content is contributed or sourced from third parties but has been subject to Finextra editorial review. Financial institutions have undergone a reckoning in the last decade, driven by rapid ...

It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

Jonathan Thirkill is founder and CEO of customer experience optimisation enterprise Boostify. Specialising in behavioural targeting and relevant, advanced content personalisation, Jonathan utilises ...

Mark F Abraham is a senior partner at BCG, founder of the firm’s personalisation business, and co-author of Personalized: Customer Strategy in the Age of AI. In an interview with Forbes India, he ...

GUEST OPINION: Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than just the engine behind modern loyalty ...

There is a fine line between staying within limits and crossing them. The impact can be significant when that line starts to blur or when someone decides to disregard it. In marketing, this phenomenon ...

“Consumers are hugely empowered. There is no room for mediocre,” said Keith Weed, Unilever’s Chief Marketing Officer at this week’s European Forbes CMO Summit. “We now have the opportunity to ...

Australian organisations are so focused on preventing data breaches that they’re unaware that the concern of most of their customers has more to do with privacy. Organisations in Australia face a ...

Author: Aaron Crowe, Head of Revenue, APAC, Eagle Eye Discussions with retail leaders in Bangkok and Taipei reveal how AI-driven loyalty programmes are ...