Two years after a brand refresh, the launch buzz is a distant memory. That’s when you see if the changes really took root. Some brands keep building on that momentum. Others drift back into old ...

We just completed a brand refresh and I keep getting asked the same question: “How do you know when it’s time?” The answer isn’t as straightforward as you might think. Brand refreshes aren’t just ...

A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and visual direction. When companies redesign their websites, unresolved ...

I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...

Pizza fans may be interested with the most recent news coming from chain pizzeria Domino’s: The company has announced a brand refresh seeking to “make every aspect of the brand as delicious as it’s ...

Domino's Pizza is launching its first brand refresh in 13 years. The refresh took inspiration from its past and present and includes hotter, more delicious colors, a bolder typeface and graphics, ...

I've seen companies delay brand refreshes for years because the conversation feels emotional. Audience expectations are changing, trends are evolving, and service and product offerings are shifting.