It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

As 2025 draws nearer, now is the time for nonprofit organizations to critically examine their current marketing and communications strategies. Updating these efforts will ensure the organization is ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Purdue University’s online Graduate Certificate in Digital Media and Communication Technology equips students with in-demand skills in digital content creation, media strategy and technology ...

Asset Digital Communication, a digital growth agency serving the North American market, has announced a strategic expansion of its service capabilities. This ...