NEW YORK--Online ad specialist DoubleClick on Tuesday bought marketing technology company SmartPath, in a bid to gain a stronger foothold in software sales. New York-based DoubleClick, which sells ...

Google Inc. said on Friday it would buy Web advertising tools provider DoubleClick Inc. for $3.1 billion, its biggest acquisition, to accelerate its push into the graphic ad market now dominated by ...

Add Yahoo as a preferred source to see more of our stories on Google. Google faces a federal adtech antitrust trial next week. The DOJ and 17 states allege Google used acquisitions to dominate the ...

DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...

Google's announcement of a deal last week to acquire DoubleClick for $3.1 billion in cash quickly makes it a leader in online display advertising, an industry DoubleClick helped to create a decade ago ...

For years, ad-serving cookies have crept about the Web like silent, virtual stalkers -- tracking surfers as they hop from site to site in the name of targeted marketing. Now, Net users may finally get ...

DoubleClick is Google's ad network that lets advertisers display ads for income to monetize a website or blog. The DoubleClick network is incorporated into Google's Adsense network, but you use ...

The online advertising market won't get better this year, DoubleClick executives said Tuesday after reporting second-quarter results. "We don't see a second-half recovery," said Stephen Collins, chief ...

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Google's announcement of a deal last week to acquire DoubleClick for $3.1 billion in cash quickly makes it a leader in online display advertising, an industry DoubleClick helped to create a decade ago ...