Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential ...

AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus underperforming pages.

What are intent-based architectures in blockchain technology? As blockchain technology continues to evolve, a new paradigm known as intent-based architecture is gaining traction within the developer ...

At its heart, marketing is the practice of connecting people or businesses with products and services they need and want. Being able to understand your customers' needs is critical to providing the ...

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

Christina Majaski writes and edits finance, credit cards, and travel content. She has 14+ years of experience with print and digital publications. Charlene Rhinehart is a CPA , CFE, chair of an ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. Okay, now that you gave that some thought, you could answer ...

One of the most important skills a leader can learn is the art of executing mission command. Army Doctrine Publication 6-0, Mission Command, defines mission command as "the exercise of authority and ...