What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.

According to Gartner Peer Insights Reviews and Ratings, Microsoft (Power BI), Tableau, and Qlik are frequently the industry leaders in analytics and business intelligence platforms. However, how do ...

CPAs often need to communicate complex ideas to people from different backgrounds, whether they’re clients, colleagues, or executives. However, often these audiences won’t understand numbers as well ...

Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories ...

A massive, first-of-its-kind text analysis study using big data reveals universal narrative structures that have gone under the radar until now. These commonly used narrative arcs create a seemingly ...

WEST LAFAYETTE, Ind. — Purdue University is throwing a life preserver to people who feel like they’re drowning in a flood of data that they need to explain in ways designed to captivate, rather than ...

A new project led by Associate Professor Kate McDowell and Assistant Professor Matthew Turk of the School of Information Sciences (iSchool) at the University of Illinois Urbana-Champaign will help ...

Data storytelling bridges the gap between the 'what' and the 'why' that's often hidden under the surface of your data. The most common way of sharing data with employees has been through dashboards ...