GRWM Cosmetics’ summer collection includes nine shades of lip tints and an ultra-matte fixing spray. FILIPINO brand GRWM recently launched its summer collection, which it calls the #AllDayAllies. The ...

When GRWM Cosmetics first released its Milk Tints, I thought that they should have released mini versions and they finally did in 2025. A Mini Milk Tint is more portable and also cost-effective since ...

GET Ready With Me (GRWM) Cosmetics, the local Filipino beauty brand built on inclusivity, is thrilled to announce the grand opening of its first grand pop-up store in the South, inviting media, KOLs, ...

THERE’S a quiet kind of confidence in simply breathing. It’s easy. It’s natural. It flows with you. And in a world where beauty often feels like you have to meet a certain standard, like needing to do ...

When the heat starts working against makeup, celebrity makeup artist Hajie Alejandro’s advice is to stop piling on more ...

Make this your preferred source to get more updates from this publisher on Google. Three years into the cosmetic business industry, GRWM Cosmetics Inc. owner Mae Layug has collected new learnings, ...

“Get Ready With Music, The Album” is the first release from the beauty and cosmetic marketer’s new entertainment arm, E.l.f. Made. E.l.f., which stands for eyes.lips.face, is making a bigger crack ...