It’s keeping some supply for mediation. “The waterfall is being eroded by header bidding, but we don’t know exactly how things are going to shake out, so we’re all hedging our bets,” Castell said. “We ...

AppNexus is hitting the market with its own version of mobile header bidding. Announced Monday, the tool – dubbed PriceCheck – aims to help app developers and publishers maximize their yield by ...

According to AOL, Smart Yield brings the benefits of desktop-based header bidding to the mobile app ecosystem. It promises a solution that eliminates the latency associated with multiple monetization ...

AppNexus has entered the mobile header bidding space with its new tool, PriceCheck. Taking a somewhat different approach to the solution, PriceCheck is an API making it what head of publisher strategy ...

Yesterday (15 August), PubMatic released its second Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers in Q2 2017.

Digital technology company PubMatic saw an uptick in mobile ad spend and a need for improvement in mobile in-app header bidding among other trends in its first "Quarterly Mobile Index" of 2019, ...

Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile. The benefit of header ...

After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...