In order to elevate pricing in your company, own it and ensure your leadership teams are treating pricing as the strategic ...

Ann Padley and Jenny Millar, co-authors of The Pricing Sprint and leaders of the consultancy Untapped Pricing, explore why ...

In the evolving landscape of financial services and data-driven strategy, the integration of artificial intelligence (AI) with pricing optimization is redefining how organizations achieve sustainable ...

There’s no question that the budget reconciliation process is one of the most politically complex tasks Congress undertakes. But the pressure to pass a package cannot justify bad policy—especially ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

Wendy's Clarifies Digital Surge-Pricing Strategy After Blowback The fast food chain says its dynamic pricing strategy would only be used to offer discounts, not to hike up prices during peak hours.

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