Western Mass News is getting answers on whether kids in our area are just playing dress-up, or if beauty brands are ...

Your returns policy is actually one of the more influential pages on your website. Shoppers rely on this information as a ...

At Alfred University, learning doesnt stop at theory, but extends into real-world application. In the Strategic Marketing ...

March 27 (Reuters) - Make-up retail giant Sephora is under investigation in Italy over marketing adult beauty products to ...

Apple has hired Google VP Lilian Rincon as its new vice president of Product Marketing for AI, the company tells me. Apple ...

Nostalgia retail involves using products, aesthetics, or cultural references from the past to create an emotional connection with today's consumers ...

Inspired by The 22 Immutable Laws of Marketing, this article explores the law of line extension and why expanding your ...

The world of gendered products has gone completely bananas. Once, it was just “his” and “hers” towels at a hotel, but today, ...

Sometimes I wonder if state legislative majorities knowingly pass unconstitutional laws merely to pander to certain ...

Makers of dietary supplements are pushing the Food and Drug Administration to expand the types of ingredients they can put in their products.

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.