That gave us an adjusted earnings per share of 6.1p. Our net debt to adjusted EBITDA at 1.4x remains strong and within our guided range of below 1.5x. We had an excellent adjusted operating cash ...

A licensed attorney with nearly a decade of experience in content production, Valerie Catalano knows how to help readers digest complicated information about the law ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media and people’s ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

For better or worse, it's an online world now. The pandemic underscored and accelerated that truth, which means businesses of nearly every stripe must accept that their online presence is their ...

A guide to creating fastvertising—quick response ads that go viral. by Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Ryan Reynolds In February 2013, during Super Bowl XLVII, the stadium ...

Psychological targeting, the practice of influencing behavior through interventions customized to personality traits, burst onto the world stage in 2018, when Cambridge Analytica’s involvement in the ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.