Min. 50% Off At The Loom. February 28, 2026 5:22 am - The Loom, recognized as a top ethnic wear brand in India, has officially announced its much-awaited Holi Special Sale Live, The spirit of Holi is ...

Kalpraag’s Kohinoor collection has been making waves—especially with its bold short kurta line. Mayank Jain, founder of Kalpraag, tells us about the brand and h ...

During Covid, Neeru’s brick-and-mortar stores shut down, forcing the company to enter ecommerce and then pursue an omnichannel strategy ...

Allu Arjun stuns in a regal maroon ethnic ensemble by designer Karan Torani at brother Allu Sirish and Nayanika Reddy’s pre-wedding celebration. But the highlight of his look was his diamond-studded ...

More Indians in small towns are now shopping for affordable brands instead of unlabelled goods in the bazaars.

Minimal and sleek, this satin ready-to-wear saree is perfect for women who prefer understated glamour. The smooth satin fabric enhances natural curves while the pre-stitched design simplifies dressing ...

Ramadan is often described as a month of spiritual discipline. But discipline is not only a personal virtue. It is also a ...

London Fashion Week February 2026 fall winter edition shines a global spotlight on Indian fashion as Raw Mango by Sanjay Garg ...

At a three-storey Reliance Trends outlet in Sangli in western India, a geriatric care worker named Alka browses racks of Indian ethnic-wear kurtas in bright ...

NL Circular Textile Solutions, Ready for Europe. Goal: accelerate scaling. The Dutch textile, clothing, leather and footwear ...

Shropshire-based artist Speronella Marsh turned a home renovation project into a bespoke fabric business.