Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

The data is clear, the opportunity is real, and the time to act is now. The question isn't whether to invest in Hispanic consumers, it's whether you'll lead the conversation or follow from behind.

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just an emotion to becoming an economic force. With nostalgic campaigns capable ...

AI-driven airline pricing tools are pushing holiday fares even higher, making travel feel like a costly game of chance.

Sleep is as important as exercise for health, new research emphasizes, advising that we first need proper rest in order to ...

Over the last 50 years, the proportion of Americans living in poverty has remained virtually unchanged. In 2023, 11 percent ...

Forbes’ expert contributors share lessons from forward-thinking brands that most businesses can use to succeed in 2026.

Housing is not special. That is, real estate and houses are not outside the laws of economics (i.e., scarcity, etc.). That said, each economic good necessarily offers something unique (otherwise it ...

Pakistan is now foodpanda’s largest grocery market globally’ Muntaqa Peracha is the CEO of foodpanda Pakistan.