La búsqueda está cambiando de formato. Google y Bing empiezan a mostrar anuncios dentro de respuestas generadas por IA y en experiencias conversacionales. Para negocios que dependen de Google Ads o de ...

La dependencia excesiva de la automatización conlleva riesgos significativos, especialmente cuando se adopta una mentalidad de "configurar y olvidar".

La actualización de la métrica engaeged view ofrece un indicador más preciso del interés real del usuario que permitirá medir mejor las campañas de vídeo.

Descubre cómo Mathilde-ads de ADL Digital Lab revoluciona el marketing digital con personalización, IA y una reducción del CAC de hasta el 60%.

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.

These opportunities have been around for a while, but the general population turns to ChatGPT when they’re looking for a ...

Opinion: A pivotal court decision rooted in two separate, but now linked, federal cases has fundamentally changed the strategic landscape for the consolidated antitrust lawsuits against Google’s ...

TTD ( TTD) shares rose 21% in Thursday's pre-market trading; ad-tech peer AppLovin’s ( APP) stock was up marginally. OpenAI is also reportedly in talks with other brands, media agencies, and ad tech ...

Google just sold a 100‑year "century bond" to help bankroll its AI future. The tech giant is betting it will still be around in 2126.

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

Cuando una empresa toma decisiones solo con esos reportes aislados, termina optimizando a ciegas, asignando más presupuesto ...