Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter, with more than half coming from search. But search alone can no longer deliver ...

90% of HVACR leads happen over the phone. Use tools like CallRail or Google’s own call forwarding to track which specific keyword generated which phone call. If you don't know that "furnace repair" is ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Overview: Alphabet reported $113.8B in Q4 2025 revenue and over $400B in full-year revenue, showing strong business momentum.Shares trading near $311–$312 are a ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Guardian Advertising Awards 2026 return for third year ...

As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience. The post OpenAI and Google reveal competing visions for AI ads ...

Anthropic’s Super Bowl ads mocking ChatGPT ads delivered the biggest user boost of any AI company. including an 11% jump in daily users and 6.5% more website visits.

Gucci faced criticism over AI-generated ads ahead of Milan Fashion Week, highlighting the tension between luxury ...